A Brief Explanation of A Design Brief

As stated in my previous post, I have just recently had the opportunity to complete my very first design brief. If this term is unfamiliar to you, well no worries! Having just started my second year of innovation diploma, I was excited to begin working on design briefs, the mysterious ‘projects’ that the older, more experienced cohort would work on, while we, the younger cohort, would complete design challenges. At the time, I thought a design brief was merely a more complex design challenge. This is not the case at all. It is real world work for students, completed by students. Essentially, it is a client coming to iD with a need and a deadline, which we (the students) then solve through various means, using our design thinking skills as well as other tools.

Design briefs are real world work for students, completed by students. Essentially, it is a client coming to iD with a need and a deadline, which we (the students) then solve through various means, using our design thinking skills as well as other tools. The clients can be anyone: from parents to huge, big name companies like the City of Sandy Springs or the CDC.

One recent example would be the outdoor classroom design brief. Our client was the four facilitators, the need/want was to increase traffic and awareness for the outdoor classroom, and the timeline was two weeks. To read the full story, click here.

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